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February 8, 2018

Zomato is a restaurant review and discovery service started in 2008. It is currently operating in 23 countries. It provides information about restaurants near you and their menu and public review of the restaurants. Zomato was founded by Deepinder Goyal and Pankaj Chad...

January 25, 2018

All the success, the popularity, and the goodwill can be credited to something we refer to as the “Incidental Branding”.

The branding wasn’t accidental. It was well planned. But there were a lot of incidents that shaped the brand personality and that too happened before...

January 4, 2018

 With the influx of more MNCs in India, the workplace culture is drastically changing. Thanks to competition, Indian employers and MNCs offer equally challenging and competitive work environment.

Ominous in such workplace is multi-tasking and high-rise performance expec...

November 13, 2017

There are now more than 1.3 billion people using Facebook Messenger every month. Have you considered the possibility of using it for your marketing? We certainly have. And we have been experimenting with different ways to include Messenger as one of our go-to marketing...

October 9, 2017

What is a true winner? We may be very familiar of Honda Motors. They’re everywhere, from cars to motorcycles. But do you know the real story of how challenging it was for Mr. Soichiro Honda to establish Honda Motors?

Like most other countries, Japan was hit badly by the...

June 10, 2017

organizational and personal change management, process, plans, change management and business development tips.

Here are some rules for effective management of change. Managing organizational change will be more successful if you apply these simple principles. Achieving...