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January 24, 2020

Paytm Success Story :

Two words that come to almost every Indian’s mind while Shopping, Post demonetization, are “Paytm karo.” Paytm has brought a paradigm shift in the retail industry by completely transforming the payment methodology. Initially, this online wallet cum...

February 8, 2018

Zomato is a restaurant review and discovery service started in 2008. It is currently operating in 23 countries. It provides information about restaurants near you and their menu and public review of the restaurants. Zomato was founded by Deepinder Goyal and Pankaj Chad...

January 25, 2018

All the success, the popularity, and the goodwill can be credited to something we refer to as the “Incidental Branding”.

The branding wasn’t accidental. It was well planned. But there were a lot of incidents that shaped the brand personality and that too happened before...

January 4, 2018

 With the influx of more MNCs in India, the workplace culture is drastically changing. Thanks to competition, Indian employers and MNCs offer equally challenging and competitive work environment.

Ominous in such workplace is multi-tasking and high-rise performance expec...